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Today we are pleased to join forces with White Cliffs for the release of his new music video for “Kick The Can,” a great video that addresses the universal experience of growing older in a playful manner that highlights Cohan’s musical and directorial talents.
The video–directed and edited by White Cliffs–was shot in Rockaway Beach, Queens and Highland Park in New York City. It was shot on Super 8 film and developed by Mono No Aware in Downtown Brooklyn. Cohan worked with makeup artist Kate Browse to achieve an old man visage with the footage at the reservoir representing present-day White Cliffs. This reflects the universality of how every old person was young once and can still look back fondly upon their life experiences. Cohan also brought props and furniture from his studio to the rocks in order to create a surreal living room as an old man.
About the video, White Cliffs says, “I shot this little video to give a visual element to the meaning of ‘Kick the Can.’ The song is about an old man who is realizing the beauty of mortality and aging. We will all be old one day, so I just wanted to poke fun at what I might be doing when I’m 80 or so.”
If there are two sides of a musical coin, Brooklyn-based White Cliffs (A.K.A. Rafe Cohan) is a purist on one and an unconventional creator on the other – in one moment enveloped in the mastery of instruments and another lost in the art of producing. It’s a complex that he might at times find to be a curse to his canvas, but in reality, it is the reason behind the resulting collage of sound. After years of honing his craft and experimenting with a variety of instruments, genres and vocal styles, under the moniker White Cliffs, the act’s music took off starting in 2017, securing a cross-country tour with Big Wild, among other acts like Elderbrook, STS9, in addition to a set at the Panorama Festival in New York City and debuting a four-person band at CRSSD Festival in San Diego. White Cliffs latest release is the double single “Six Cylinder Run”/”On My Mind.”
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